This week saw the end of a three-year-long Federal lawsuit in which luxury goods manufacturer Gucci America, Inc. (“Gucci”) had been suing its slightly-less-tony (yet well-respected) competitor Guess?, Inc. (“Guess”) for numerous causes of action, including several for trademark infringement. While Gucci was nominally victorious, obtaining an injunction and over $4.5 million in damages, the victory seemed small in light of over $100.0 million in damages that Gucci had sought.
Below is a picture showing (at left) a Gucci sneaker compared with the accused Guess? sneaker (at right).
The suit ultimately produced a comprehensive opinion of over one hundred pages in length. Because the author of this post, at press time, is still reading the opinion – and because rumor has it that Gucci is going to attack Guess in another forum – this post is about to end; look for further news in upcoming posts on the Gucci v. Guess controversy. Meanwhile, ardent Fashion Law Center readers are encouraged to read the court’s opinion by clicking here.